Marketing and Social Media Marketing (SMM) are vital tools for businesses in Uzbekistan to reach and engage their target audience. However, it's crucial to navigate the regulatory landscape to ensure compliance and avoid potential pitfalls.​

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Key Considerations​

• Advertising Law: The primary legislation governing advertising in Uzbekistan is the "Law on Advertising." While undergoing revisions, it's essential to stay updated on the latest amendments and restrictions. 

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• Language Requirements: The new Advertising Law mandates the use of the Uzbek language in advertisements. Translations into other languages are permitted, but they must not distort the original meaning and adhere to specific size and placement guidelines.  

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• Restricted Content: Advertising of certain products, like prescription drugs, tobacco, and alcoholic beverages, faces restrictions or outright bans. It's vital to understand these limitations to avoid legal repercussions.

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• Social Media Landscape: Social media platforms like Instagram, Facebook, and Telegram are popular in Uzbekistan, offering opportunities for targeted advertising and engagement. However, it's crucial to comply with advertising regulations within these platforms​​

 

Navigating the Complexities

Successful marketing and SMM in Uzbekistan require a blend of creativity, strategic planning, and legal awareness. Our firm offers expert guidance to help businesses develop effective marketing campaigns, navigate advertising regulations, and leverage social media platforms to achieve their goals.